3D technology enables individuals to view a product from various different angles. The animated version of visuals are more expressive than 2D diagrams and textual content. 3D animated visuals provide deeper and shortened insight about any concept or project. Along with the rising popularity of the Internet, the demand for animated entertainment has increased with the rise in broadcasting hours by cable and satellite TV. Delivering three-dimensional views of the data that has been captured is called 3D technology. The clarity, graphic quality, and fast rendering of frames are better in 3D animation than the traditional 2D. This has increased the demand for 3D animation from game developers, contractors, production houses, automobile designers to name a few.
Sectors such as health care, entertainment, defense, aerospace, government, and automobile are experiencing a rise in demand in 3D-technology-based products.
The application of 3D technology in visualization and effects happens in the gaming, entertainment modeling, simulation, and other sectors.
Not only 3D objects, but a scene has a camera generally referred to as point of view, as well as lighting, which can also be animated. Each “state” of the 3D scene needs to be reduced to generate a frame in order to create an animation. A 3D model can alter properties such as rotation, surface style, shape, and position. The change in numerical characteristics through time changes the animated 3D scene. Product-wise, the 3D animation market can be segmented in the following ways: 3D camera, 3D printing, 3D glasses, 3D display technology, and 3D imaging software. In terms of end use, the market can be divided into the 3D printing industry, entertainment, health care, automobile and industrial, government and defense, architecture, and others (forensics & e-education). The computer-centric process of producing hundreds of extracted images together with the complexity and labor-intensiveness of the processes needed to define three-dimensional movements makes the consideration of 3D animation an exclusive property of films and TV productions with huge investments.
The 3D animation market is also divided on the basis of components such as services, hardware, and software. Work stations, video cards, and motion capturing are the typical contents of 3D hardware system. Plug-in software, software development kit (SDK), and workflow software are the contents of 3D software.
Rising interest in games and animated movies is one of the primary drivers of this market. One of the major growth trends in recent decades is the outsourcing of animated content. Many companies in Asia have been established to get outsourced work done in the 3D animation field. Increased eyesight issues due to the usage of the gadgets like 3D viewing glasses to see a three-dimensional video is one of the major issues relating to 3D animation. However, steps have been taken to produce eye-friendly apparatuses that are not harmful for 3D viewing.
APAC is expected to dominate the global 3D animation market due to the deeper penetration in the field of 3D animation in countries like Japan, China, and India. North America is also predicted to see the wider presence of 3D animation due to the increased use of 3D technologies in fields like media and entertainment and automobiles.
The key companies contributing to the 3D animation market are Adobe Systems, Maxon, Autodesk, Newtek Inc., Nvidia Corporation, Corastar, Inc., Lenovo Group Ltd, Intel Corporation, and Side Effects Software, Advanced Micro Devices Inc., Corus Entertainment, and Corel Corporation.
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